Brand wars : : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye.
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| Place / Publishing House: | Thousand Oaks, California : : SAGE Publishing,, [2021] Ã2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (293 pages) :; illustrations |
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| ISBN: | 9789354790669 9789354790744 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Rajiv Gupte, Anand Limaye. |