Brand wars : : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye.
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| Place / Publishing House: | Thousand Oaks, California : : SAGE Publishing,, [2021] Ã2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (293 pages) :; illustrations |
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| 001 | 5006717997 | ||
| 003 | MiAaPQ | ||
| 005 | 20220611004954.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 220611s2021 caua o 000 0 eng d | ||
| 020 | |z 9789354790669 |q (print) | ||
| 020 | |a 9789354790744 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5006717997 | ||
| 035 | |a (Au-PeEL)EBL6717997 | ||
| 035 | |a (OCoLC)1267764601 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .G878 2021 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Gupte, Rajiv, |e author. | |
| 245 | 1 | 0 | |a Brand wars : |b combat strategies for Indian brands / |c Rajiv Gupte, Anand Limaye. |
| 264 | 1 | |a Thousand Oaks, California : |b SAGE Publishing, |c [2021] | |
| 264 | 4 | |c Ã2021 | |
| 300 | |a 1 online resource (293 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Limaye, Anand, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Gupte, Rajiv. |t Brand wars : combat strategies for Indian brands. |d Thousand Oaks, California : SAGE Publishing, c2021 |h 293 pages |z 9789354790669 |w (DLC) 2021944844 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6717997 |z Click to View |