Leveraging consumer psychology for effective health communications : : the obesity challenge /

Leveraging consumer psychology for effective health communications : : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.

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Bibliographic Details
TeilnehmendeR:
Batra, Rajeev,
Keller, Punam Anand,
Strecher, Victor J.,
Place / Publishing House:London, [England] ;, New York, New York : : Routledge,, 2015.
2011
Year of Publication:2015
Language:English
Online Access:
Physical Description:1 online resource (421 pages) :; illustrations
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ctrlnum (MiAaPQ)500669694
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(CaPaEBR)ebr11080253
(CaONFJC)MIL813901
(OCoLC)719319904
collection bib_alma
record_format marc
spelling Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
London, [England] ; New York, New York : Routledge, 2015.
2011
1 online resource (421 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Obesity Prevention.
Communication in medicine.
Health education.
Clinical health psychology.
Electronic books.
Batra, Rajeev, editor.
Keller, Punam Anand, editor.
Strecher, Victor J., editor.
Print version: Leveraging consumer psychology for effective health communications : the obesity challenge. London, [England] ; New York, New York : Routledge, 2015, c2011 xiv, 406 pages 9780765627179 2010022572
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=669694 Click to View
language English
format eBook
author2 Batra, Rajeev,
Keller, Punam Anand,
Strecher, Victor J.,
author_facet Batra, Rajeev,
Keller, Punam Anand,
Strecher, Victor J.,
author2_variant r b rb
p a k pa pak
v j s vj vjs
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Leveraging consumer psychology for effective health communications : the obesity challenge /
spellingShingle Leveraging consumer psychology for effective health communications : the obesity challenge /
title_sub the obesity challenge /
title_full Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
title_fullStr Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
title_full_unstemmed Leveraging consumer psychology for effective health communications : the obesity challenge / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
title_auth Leveraging consumer psychology for effective health communications : the obesity challenge /
title_new Leveraging consumer psychology for effective health communications :
title_sort leveraging consumer psychology for effective health communications : the obesity challenge /
publisher Routledge,
publishDate 2015
physical 1 online resource (421 pages) : illustrations
isbn 9781315702872
9780765627179
callnumber-first R - Medicine
callnumber-subject RA - Public Medicine
callnumber-label RA645
callnumber-sort RA 3645 O23 L48 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=669694
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 360 - Social problems & social services
dewey-ones 362 - Social welfare problems & services
dewey-full 362.196/398
dewey-sort 3362.196 3398
dewey-raw 362.196/398
dewey-search 362.196/398
oclc_num 719319904
work_keys_str_mv AT batrarajeev leveragingconsumerpsychologyforeffectivehealthcommunicationstheobesitychallenge
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status_str n
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(Au-PeEL)EBL669694
(CaPaEBR)ebr11080253
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is_hierarchy_title Leveraging consumer psychology for effective health communications : the obesity challenge /
author2_original_writing_str_mv noLinkedField
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