Leveraging consumer psychology for effective health communications : : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
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| Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2015. 2011 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (421 pages) :; illustrations |
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| 245 | 0 | 0 | |a Leveraging consumer psychology for effective health communications : |b the obesity challenge / |c edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher. |
| 264 | 1 | |a London, [England] ; |a New York, New York : |b Routledge, |c 2015. | |
| 264 | 4 | |c 2011 | |
| 300 | |a 1 online resource (421 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Obesity |x Prevention. | |
| 650 | 0 | |a Communication in medicine. | |
| 650 | 0 | |a Health education. | |
| 650 | 0 | |a Clinical health psychology. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Batra, Rajeev, |e editor. | |
| 700 | 1 | |a Keller, Punam Anand, |e editor. | |
| 700 | 1 | |a Strecher, Victor J., |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Leveraging consumer psychology for effective health communications : the obesity challenge. |d London, [England] ; New York, New York : Routledge, 2015, c2011 |h xiv, 406 pages |z 9780765627179 |w 2010022572 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=669694 |z Click to View |