Leveraging consumer psychology for effective health communications : : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher.
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| Place / Publishing House: | London, [England] ;, New York, New York : : Routledge,, 2015. 2011 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (421 pages) :; illustrations |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780765627179 9781315702872 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher. |