Table of Contents: Successfully marketing clinical trial results

Successfully marketing clinical trial results : winning in the healthcare business /

Successfully marketing clinical trial results : winning in the healthcare business / / Gunter Umbach.

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Bibliographic Details
:	ProQuest (Firm) Umbach, Gunter.
TeilnehmendeR:	ProQuest (Firm)
Year of Publication:	2006
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=647644
Physical Description:	xiii, 198 p. :; col. ill., port.
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Table of Contents:

Introduction
1. Personal goals and objectives
2. Analyzing the market and devising a strategy
3. Developing your content
4. Winning attention
5. Making the best use of language
6. Design : choosing style
7. Design : layout
8. Designing diagrams and charts
9. Devising direct mail that gets good responses
10. Using images and illustrations
11. Creating emotional impact
12. Improving your branding skills
13. Adapting to a professional role
14. Becoming more resourceful
15. Marketing internally
16. Communicationg externally
17. Maximizing your impact
18. Mobilizing external support
19. Developing the project strategy
20. Implementing the project
21. Becoming a project leader
22. Action.