Successfully marketing clinical trial results : winning in the healthcare business / / Gunter Umbach.
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| TeilnehmendeR: | |
| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 198 p. :; col. ill., port. |
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| LEADER | 02175nam a2200385 a 4500 | ||
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| 001 | 500647644 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 060725s2006 enkac sb 000 0 eng d | ||
| 010 | |z 2006931606 | ||
| 020 | |z 9780566086434 (alk. paper) | ||
| 020 | |z 0566086433 (alk. paper) | ||
| 020 | |a 9781409427605 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500647644 | ||
| 035 | |a (Au-PeEL)EBL647644 | ||
| 035 | |a (CaPaEBR)ebr10438443 | ||
| 035 | |a (CaONFJC)MIL296349 | ||
| 035 | |a (OCoLC)700706393 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD9665.5 |b .U43 2006 | |
| 082 | 0 | 4 | |a 615.1068/8 |2 22 |
| 100 | 1 | |a Umbach, Gunter. | |
| 245 | 1 | 0 | |a Successfully marketing clinical trial results |h [electronic resource] : |b winning in the healthcare business / |c Gunter Umbach. |
| 260 | |a Aldershot, England ; |a Burlington, Vt. : |b Gower, |c 2006. | ||
| 300 | |a xiii, 198 p. : |b col. ill., port. | ||
| 504 | |a Includes bibliographical references (p. [197]-198). | ||
| 505 | 2 | |a Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Drugs |x Marketing. | |
| 650 | 0 | |a Drugs |x Testing. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=647644 |z Click to View |