Successfully marketing clinical trial results : winning in the healthcare business / / Gunter Umbach.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 198 p. :; col. ill., port. |
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| id |
500647644 |
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| ctrlnum |
(MiAaPQ)500647644 (Au-PeEL)EBL647644 (CaPaEBR)ebr10438443 (CaONFJC)MIL296349 (OCoLC)700706393 |
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Umbach, Gunter. Successfully marketing clinical trial results [electronic resource] : winning in the healthcare business / Gunter Umbach. Aldershot, England ; Burlington, Vt. : Gower, 2006. xiii, 198 p. : col. ill., port. Includes bibliographical references (p. [197]-198). Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Drugs Marketing. Drugs Testing. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=647644 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Umbach, Gunter. |
| spellingShingle |
Umbach, Gunter. Successfully marketing clinical trial results winning in the healthcare business / Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. |
| author_facet |
Umbach, Gunter. ProQuest (Firm) ProQuest (Firm) |
| author_variant |
g u gu |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Umbach, Gunter. |
| title |
Successfully marketing clinical trial results winning in the healthcare business / |
| title_sub |
winning in the healthcare business / |
| title_full |
Successfully marketing clinical trial results [electronic resource] : winning in the healthcare business / Gunter Umbach. |
| title_fullStr |
Successfully marketing clinical trial results [electronic resource] : winning in the healthcare business / Gunter Umbach. |
| title_full_unstemmed |
Successfully marketing clinical trial results [electronic resource] : winning in the healthcare business / Gunter Umbach. |
| title_auth |
Successfully marketing clinical trial results winning in the healthcare business / |
| title_new |
Successfully marketing clinical trial results |
| title_sort |
successfully marketing clinical trial results winning in the healthcare business / |
| publisher |
Gower, |
| publishDate |
2006 |
| physical |
xiii, 198 p. : col. ill., port. |
| contents |
Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. |
| isbn |
9781409427605 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD9665 |
| callnumber-sort |
HD 49665.5 U43 42006 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=647644 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
610 - Medicine & health |
| dewey-ones |
615 - Pharmacology & therapeutics |
| dewey-full |
615.1068/8 |
| dewey-sort |
3615.1068 18 |
| dewey-raw |
615.1068/8 |
| dewey-search |
615.1068/8 |
| oclc_num |
700706393 |
| work_keys_str_mv |
AT umbachgunter successfullymarketingclinicaltrialresultswinninginthehealthcarebusiness AT proquestfirm successfullymarketingclinicaltrialresultswinninginthehealthcarebusiness |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)500647644 (Au-PeEL)EBL647644 (CaPaEBR)ebr10438443 (CaONFJC)MIL296349 (OCoLC)700706393 |
| is_hierarchy_title |
Successfully marketing clinical trial results winning in the healthcare business / |
| author2_original_writing_str_mv |
noLinkedField |
| _version_ |
1792330709578285057 |
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