The Innovation Revolution in Agriculture : : A Roadmap to Value Creation.

The Innovation Revolution in Agriculture : : A Roadmap to Value Creation.

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Bibliographic Details
:
Campos, Hugo.
Place / Publishing House:Cham : : Springer International Publishing AG,, 2020.
©2021.
Year of Publication:2020
Edition:1st ed.
Language:English
Online Access:
Physical Description:1 online resource (244 pages)
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Table of Contents:
  • Intro
  • Foreword
  • Blurb
  • Acknowledgements
  • Introduction
  • Contents
  • Contributors
  • Chapter 1: The Quest for Innovation: Addressing User Needs and Value Creation
  • 1.1 Why Innovation?
  • 1.2 Toward a Working Definition of Innovation
  • 1.3 The Deep Relationship Between Innovation, Design, and Human Needs
  • 1.3.1 A Primer on Design Thinking
  • 1.3.1.1 Inspiration
  • 1.3.1.2 Ideation
  • 1.3.1.3 Implementation
  • 1.4 Innovation Is Different from Research and Development
  • 1.5 Does Innovation Only Pertain to Profit-Seeking Organizations?
  • 1.6 Disruptive Innovations
  • 1.6.1 How Do Disruptive Innovations Unfold?
  • 1.7 The Dilemma of Exploration Versus Exploitation
  • 1.8 Innovation and Failure
  • 1.8.1 Loss Aversion
  • 1.8.2 Status Quo Bias
  • 1.8.3 Managing Failure
  • 1.9 The Theory of Jobs to Be Done
  • 1.10 Business Models
  • 1.10.1 The Components of Business Models
  • 1.10.1.1 The Value Proposition
  • 1.10.1.2 Profit Formula
  • 1.10.1.3 Key Resources
  • 1.10.1.4 Key Processes
  • 1.11 Closing Remarks
  • References
  • Chapter 2: Productivity in Agriculture for a Sustainable Future
  • 2.1 The Global Agricultural Imperative
  • 2.2 What Is Productivity in Agriculture?
  • 2.3 Productivity and Innovation in Practice
  • 2.4 Productivity Rises, with Room to Grow
  • 2.5 Agricultural Productivity and the Sustainable Development Goals
  • 2.6 Tracking Productivity: The GAP Index™
  • 2.6.1 Regional TFP Growth Rates Raise Concerns
  • 2.6.2 Growing Productivity While Protecting Against Risk
  • 2.7 Food Wasted Is Productivity Lost
  • 2.8 Sustainable Agriculture Is Built on Productivity
  • 2.8.1 Making Colombia's Beef More Sustainable
  • 2.8.2 How Innovation Grows More Sustainable Pork in the United States
  • 2.8.3 Investing in Productivity for Africa's Dairy Hub: Kenya
  • 2.8.4 Mechanizing for the Future in India.
  • 2.9 Policies to Create an Enabling Policy Environment for Productivity in Agriculture
  • 2.9.1 Smart Regulatory Systems Build Trust and Competitiveness for Productivity
  • 2.10 Investing in Farmers
  • 2.11 Concluding Remarks
  • References
  • Chapter 3: Open Innovation and Value Creation in Crop Genetics
  • 3.1 Origins of Agriculture
  • 3.2 Innovations in Crop Breeding
  • 3.2.1 Modern Breeding Approaches
  • 3.3 Collaborations
  • 3.3.1 International Organizations
  • 3.3.2 Public-Private Partnerships
  • 3.3.3 The Age of Genetically Modified Organisms (GMOs), Technology Alliances, and Biotechnology Startups
  • 3.4 Closed Innovation
  • 3.5 Open Innovation
  • 3.5.1 Open Innovation and Intellectual Property
  • 3.6 Open Innovation Comes of Age in Crop Genetics
  • 3.7 The Role of Venture Capital (VC)
  • 3.8 Mergers and Acquisitions
  • 3.9 Closing Comments
  • References
  • Chapter 4: Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective
  • 4.1 Introduction
  • 4.2 Adoption Seen as an Individual Argumentative Process
  • 4.2.1 Everett Rogers' Seminal Work
  • 4.2.2 Social-Psychological Follow-Up
  • 4.3 Considerations Related to Interdependence: Towards an Interactional View on Reasons for (Non)adoption
  • 4.3.1 The Issue of Interdependence
  • 4.3.2 Adding Complementary Variables
  • 4.4 Linking Institutional Explanations to Individual Explanations
  • 4.5 An Interactional View
  • 4.6 Implications for Development Practice: Rethinking Scaling and Information Provision Through ICT4Ag
  • 4.6.1 Sharpening Our Thinking About 'Scaling'
  • 4.6.2 Rethinking Information Provision Through ICT4Ag: The Example of Disease Control
  • 4.7 Concluding Remarks
  • References
  • Chapter 5: Development of Sustainable Business Models for Innovation in the Swedish Agri-sector: Resource-Effective Producer or Stewardship-Based Entrepreneur?.
  • 5.1 Introduction
  • 5.2 Conceptual Framework
  • 5.2.1 Sustainability in the Agri-sector
  • 5.2.2 Sustainability-Oriented Innovation (SOI)
  • 5.3 Business Models
  • 5.3.1 Sustainable Business Models
  • 5.3.2 Eight Sustainable Business Model Archetypes
  • 5.3.3 A Combined SOI and SBM Archetypes Framework
  • 5.4 The Case of Sweden
  • 5.5 Methodology
  • 5.5.1 Högared Milk Farm
  • 5.5.2 Gäsene Dairy
  • 5.5.3 The Gudmund Farm
  • 5.5.4 Ästad Vineyard
  • 5.5.5 Wapnö Farm
  • 5.5.6 Green Farms
  • 5.5.7 The South Forest Owners (Södra)
  • 5.5.8 The Farmers (Lantmännen)
  • 5.6 Analysis
  • 5.7 Conclusions, Future Research Avenues and Practical Implications
  • 5.8 Practical Implications
  • 5.9 Concluding Remarks
  • References
  • Chapter 6: Innovating at Marketing and Distributing Nutritious Foods at the Base of the Pyramid (BoP): Insights from 2SCALE, the Largest Incubator for Inclusive Agribusiness in Africa
  • 6.1 A Brief Description of 2SCALE
  • 6.2 BoP Marketing and Distribution in 2SCALE
  • 6.2.1 The BoP as a Developmental Challenge and Business Opportunity
  • 6.2.2 Marketing Toward the BoP
  • 6.2.3 BoP Marketing and Distribution Within the Context of 2SCALE
  • 6.2.4 What Have We Achieved So Far
  • 6.3 How BoP Marketing Activities Are Developed Within 2SCALE
  • 6.3.1 Conducting Needs Assessments
  • 6.3.2 Market Research and Insight Gathering
  • 6.3.3 Strategy Workshop
  • 6.3.4 Implementation
  • 6.3.5 Evaluate and Follow-Up
  • 6.4 Key Tools, Approaches, and Implementation Strategies
  • 6.4.1 Tools and Approaches
  • 6.4.2 Business Model Canvas
  • 6.4.3 Product and Pricing Strategy
  • 6.4.4 ATEAR Marketing Model
  • 6.4.5 BoP Distribution Modeling
  • 6.4.6 Implementation Strategies
  • 6.4.6.1 Product Development
  • 6.4.6.2 Branding
  • 6.4.6.3 Market Activation
  • 6.4.6.4 Last-Mile Distribution
  • 6.5 Lessons Learned
  • 6.5.1 The Opportunity Is Real.
  • 6.5.2 Consumer-Centered Approach Is New for Most Business Champions
  • 6.5.3 Actionable Insights as Catalyst for Progress
  • 6.5.4 Transformation of the Business Champion Is Needed
  • 6.5.5 Activating the Market Is a Must
  • 6.5.6 Getting Stuck by Missing or Broken Machinery
  • 6.5.7 Adhering to Food Safety Regulation Is of Essence
  • 6.5.8 Preventing Adverse Environmental Effects
  • 6.5.9 Measure the Impact of Activities on a Consumer Level
  • 6.6 Looking Ahead
  • 6.7 Concluding Remarks
  • References
  • Chapter 7: Innovation and the Quest to Feed the World
  • 7.1 Introduction
  • 7.2 Global Issues of Hunger and Malnutrition
  • 7.3 The Long History of Hunger Relief
  • 7.4 A Shift in Values: The Emergence of Corporate Social Responsibility (CSR)
  • 7.5 Feeding the World: A Renewed Focus on Innovation
  • 7.6 How Profit and Nonprofit Can Work Together
  • 7.7 Final Remarks
  • References
  • Chapter 8: Digital Technologies, Big Data, and Agricultural Innovation
  • 8.1 Introduction
  • 8.2 "What Is, or Can Be, Agricultural Data?"
  • 8.2.1 Measurement
  • 8.2.2 What Is or Can Be Data in Agriculture?
  • 8.2.3 Technologies Transforming What Can Be Data?
  • 8.3 Precision Agriculture: Precursor to Big Data
  • 8.4 Dimensions of Big Data
  • 8.4.1 Analytics
  • 8.5 Digital Agriculture and the Food System
  • 8.5.1 Components of a Potential Digital Agriculture
  • 8.5.2 Digital Technologies Throughout the Food System
  • 8.6 Final Remarks
  • References
  • Index.

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