The Innovation Revolution in Agriculture : : A Roadmap to Value Creation.

• Author: Campos, Hugo.
• Place / Publishing House: Cham : : Springer International Publishing AG,, 2020.; ©2021.
• Year of Publication: 2020
• Edition: 1st ed.
• Language: English
• Physical Description: 1 online resource (244 pages)

Table of Contents

Intro -- Foreword -- Blurb -- Acknowledgements -- Introduction -- Contents -- Contributors -- Chapter 1: The Quest for Innovation: Addressing User Needs and Value Creation -- 1.1 Why Innovation? -- 1.2 Toward a Working Definition of Innovation -- 1.3 The Deep Relationship Between Innovation, Design, and Human Needs -- 1.3.1 A Primer on Design Thinking -- 1.3.1.1 Inspiration -- 1.3.1.2 Ideation -- 1.3.1.3 Implementation -- 1.4 Innovation Is Different from Research and Development -- 1.5 Does Innovation Only Pertain to Profit-Seeking Organizations? -- 1.6 Disruptive Innovations -- 1.6.1 How Do Disruptive Innovations Unfold? -- 1.7 The Dilemma of Exploration Versus Exploitation -- 1.8 Innovation and Failure -- 1.8.1 Loss Aversion -- 1.8.2 Status Quo Bias -- 1.8.3 Managing Failure -- 1.9 The Theory of Jobs to Be Done -- 1.10 Business Models -- 1.10.1 The Components of Business Models -- 1.10.1.1 The Value Proposition -- 1.10.1.2 Profit Formula -- 1.10.1.3 Key Resources -- 1.10.1.4 Key Processes -- 1.11 Closing Remarks -- References -- Chapter 2: Productivity in Agriculture for a Sustainable Future -- 2.1 The Global Agricultural Imperative -- 2.2 What Is Productivity in Agriculture? -- 2.3 Productivity and Innovation in Practice -- 2.4 Productivity Rises, with Room to Grow -- 2.5 Agricultural Productivity and the Sustainable Development Goals -- 2.6 Tracking Productivity: The GAP Index™ -- 2.6.1 Regional TFP Growth Rates Raise Concerns -- 2.6.2 Growing Productivity While Protecting Against Risk -- 2.7 Food Wasted Is Productivity Lost -- 2.8 Sustainable Agriculture Is Built on Productivity -- 2.8.1 Making Colombia's Beef More Sustainable -- 2.8.2 How Innovation Grows More Sustainable Pork in the United States -- 2.8.3 Investing in Productivity for Africa's Dairy Hub: Kenya -- 2.8.4 Mechanizing for the Future in India.

2.9 Policies to Create an Enabling Policy Environment for Productivity in Agriculture -- 2.9.1 Smart Regulatory Systems Build Trust and Competitiveness for Productivity -- 2.10 Investing in Farmers -- 2.11 Concluding Remarks -- References -- Chapter 3: Open Innovation and Value Creation in Crop Genetics -- 3.1 Origins of Agriculture -- 3.2 Innovations in Crop Breeding -- 3.2.1 Modern Breeding Approaches -- 3.3 Collaborations -- 3.3.1 International Organizations -- 3.3.2 Public-Private Partnerships -- 3.3.3 The Age of Genetically Modified Organisms (GMOs), Technology Alliances, and Biotechnology Startups -- 3.4 Closed Innovation -- 3.5 Open Innovation -- 3.5.1 Open Innovation and Intellectual Property -- 3.6 Open Innovation Comes of Age in Crop Genetics -- 3.7 The Role of Venture Capital (VC) -- 3.8 Mergers and Acquisitions -- 3.9 Closing Comments -- References -- Chapter 4: Rethinking Adoption and Diffusion as a Collective Social Process: Towards an Interactional Perspective -- 4.1 Introduction -- 4.2 Adoption Seen as an Individual Argumentative Process -- 4.2.1 Everett Rogers' Seminal Work -- 4.2.2 Social-Psychological Follow-Up -- 4.3 Considerations Related to Interdependence: Towards an Interactional View on Reasons for (Non)adoption -- 4.3.1 The Issue of Interdependence -- 4.3.2 Adding Complementary Variables -- 4.4 Linking Institutional Explanations to Individual Explanations -- 4.5 An Interactional View -- 4.6 Implications for Development Practice: Rethinking Scaling and Information Provision Through ICT4Ag -- 4.6.1 Sharpening Our Thinking About 'Scaling' -- 4.6.2 Rethinking Information Provision Through ICT4Ag: The Example of Disease Control -- 4.7 Concluding Remarks -- References -- Chapter 5: Development of Sustainable Business Models for Innovation in the Swedish Agri-sector: Resource-Effective Producer or Stewardship-Based Entrepreneur?.

5.1 Introduction -- 5.2 Conceptual Framework -- 5.2.1 Sustainability in the Agri-sector -- 5.2.2 Sustainability-Oriented Innovation (SOI) -- 5.3 Business Models -- 5.3.1 Sustainable Business Models -- 5.3.2 Eight Sustainable Business Model Archetypes -- 5.3.3 A Combined SOI and SBM Archetypes Framework -- 5.4 The Case of Sweden -- 5.5 Methodology -- 5.5.1 Högared Milk Farm -- 5.5.2 Gäsene Dairy -- 5.5.3 The Gudmund Farm -- 5.5.4 Ästad Vineyard -- 5.5.5 Wapnö Farm -- 5.5.6 Green Farms -- 5.5.7 The South Forest Owners (Södra) -- 5.5.8 The Farmers (Lantmännen) -- 5.6 Analysis -- 5.7 Conclusions, Future Research Avenues and Practical Implications -- 5.8 Practical Implications -- 5.9 Concluding Remarks -- References -- Chapter 6: Innovating at Marketing and Distributing Nutritious Foods at the Base of the Pyramid (BoP): Insights from 2SCALE, the Largest Incubator for Inclusive Agribusiness in Africa -- 6.1 A Brief Description of 2SCALE -- 6.2 BoP Marketing and Distribution in 2SCALE -- 6.2.1 The BoP as a Developmental Challenge and Business Opportunity -- 6.2.2 Marketing Toward the BoP -- 6.2.3 BoP Marketing and Distribution Within the Context of 2SCALE -- 6.2.4 What Have We Achieved So Far -- 6.3 How BoP Marketing Activities Are Developed Within 2SCALE -- 6.3.1 Conducting Needs Assessments -- 6.3.2 Market Research and Insight Gathering -- 6.3.3 Strategy Workshop -- 6.3.4 Implementation -- 6.3.5 Evaluate and Follow-Up -- 6.4 Key Tools, Approaches, and Implementation Strategies -- 6.4.1 Tools and Approaches -- 6.4.2 Business Model Canvas -- 6.4.3 Product and Pricing Strategy -- 6.4.4 ATEAR Marketing Model -- 6.4.5 BoP Distribution Modeling -- 6.4.6 Implementation Strategies -- 6.4.6.1 Product Development -- 6.4.6.2 Branding -- 6.4.6.3 Market Activation -- 6.4.6.4 Last-Mile Distribution -- 6.5 Lessons Learned -- 6.5.1 The Opportunity Is Real.

6.5.2 Consumer-Centered Approach Is New for Most Business Champions -- 6.5.3 Actionable Insights as Catalyst for Progress -- 6.5.4 Transformation of the Business Champion Is Needed -- 6.5.5 Activating the Market Is a Must -- 6.5.6 Getting Stuck by Missing or Broken Machinery -- 6.5.7 Adhering to Food Safety Regulation Is of Essence -- 6.5.8 Preventing Adverse Environmental Effects -- 6.5.9 Measure the Impact of Activities on a Consumer Level -- 6.6 Looking Ahead -- 6.7 Concluding Remarks -- References -- Chapter 7: Innovation and the Quest to Feed the World -- 7.1 Introduction -- 7.2 Global Issues of Hunger and Malnutrition -- 7.3 The Long History of Hunger Relief -- 7.4 A Shift in Values: The Emergence of Corporate Social Responsibility (CSR) -- 7.5 Feeding the World: A Renewed Focus on Innovation -- 7.6 How Profit and Nonprofit Can Work Together -- 7.7 Final Remarks -- References -- Chapter 8: Digital Technologies, Big Data, and Agricultural Innovation -- 8.1 Introduction -- 8.2 "What Is, or Can Be, Agricultural Data?" -- 8.2.1 Measurement -- 8.2.2 What Is or Can Be Data in Agriculture? -- 8.2.3 Technologies Transforming What Can Be Data? -- 8.3 Precision Agriculture: Precursor to Big Data -- 8.4 Dimensions of Big Data -- 8.4.1 Analytics -- 8.5 Digital Agriculture and the Food System -- 8.5.1 Components of a Potential Digital Agriculture -- 8.5.2 Digital Technologies Throughout the Food System -- 8.6 Final Remarks -- References -- Index.