Decoding customer value at the bottom of the pyramid : : an urban India marketing perspective /

Decoding customer value at the bottom of the pyramid : : an urban India marketing perspective / / Ritu Srivastava.

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VerfasserIn:
Srivastava, Ritu,
Place / Publishing House:New York, New York : : Business Expert Press,, [2020]
2020
Year of Publication:2020
Language:English
Online Access:
Physical Description:1 online resource (x, 163 pages) :; illustrations
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(OCoLC)1129223562
collection bib_alma
record_format marc
spelling Srivastava, Ritu, author.
Decoding customer value at the bottom of the pyramid : an urban India marketing perspective / Ritu Srivastava.
New York, New York : Business Expert Press, [2020]
2020
1 online resource (x, 163 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Poverty India.
Electronic books.
Print version: Srivastava, Ritu. Decoding customer value at the bottom of the pyramid : an urban India marketing perspective. New York, New York : Business Expert Press, c2020 x, 163 pages 9781948976114
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5984535 Click to View
language English
format eBook
author Srivastava, Ritu,
spellingShingle Srivastava, Ritu,
Decoding customer value at the bottom of the pyramid : an urban India marketing perspective /
author_facet Srivastava, Ritu,
author_variant r s rs
author_role VerfasserIn
author_sort Srivastava, Ritu,
title Decoding customer value at the bottom of the pyramid : an urban India marketing perspective /
title_sub an urban India marketing perspective /
title_full Decoding customer value at the bottom of the pyramid : an urban India marketing perspective / Ritu Srivastava.
title_fullStr Decoding customer value at the bottom of the pyramid : an urban India marketing perspective / Ritu Srivastava.
title_full_unstemmed Decoding customer value at the bottom of the pyramid : an urban India marketing perspective / Ritu Srivastava.
title_auth Decoding customer value at the bottom of the pyramid : an urban India marketing perspective /
title_new Decoding customer value at the bottom of the pyramid :
title_sort decoding customer value at the bottom of the pyramid : an urban india marketing perspective /
publisher Business Expert Press,
publishDate 2020
physical 1 online resource (x, 163 pages) : illustrations
isbn 9781948976121 (e-book)
9781948976114
callnumber-first H - Social Science
callnumber-subject HC - Economic History and Conditions
callnumber-label HC440
callnumber-sort HC 3440 P6 S658 42020
genre Electronic books.
genre_facet Electronic books.
geographic_facet India.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5984535
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 330 - Economics
dewey-ones 339 - Macroeconomics & related topics
dewey-full 339.460954
dewey-sort 3339.460954
dewey-raw 339.460954
dewey-search 339.460954
oclc_num 1129223562
work_keys_str_mv AT srivastavaritu decodingcustomervalueatthebottomofthepyramidanurbanindiamarketingperspective
status_str n
ids_txt_mv (MiAaPQ)5005984535
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carrierType_str_mv cr
is_hierarchy_title Decoding customer value at the bottom of the pyramid : an urban India marketing perspective /
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