Decoding customer value at the bottom of the pyramid : : an urban India marketing perspective / / Ritu Srivastava.
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Place / Publishing House: | New York, New York : : Business Expert Press,, [2020] 2020 |
Year of Publication: | 2020 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (x, 163 pages) :; illustrations |
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001 | 5005984535 | ||
003 | MiAaPQ | ||
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008 | 191218s2020 nyua o 000 0 eng d | ||
020 | |z 9781948976114 | ||
020 | |a 9781948976121 (e-book) | ||
035 | |a (MiAaPQ)5005984535 | ||
035 | |a (Au-PeEL)EBL5984535 | ||
035 | |a (OCoLC)1129223562 | ||
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050 | 4 | |a HC440.P6 |b .S658 2020 | |
082 | 0 | |a 339.460954 |2 23 | |
100 | 1 | |a Srivastava, Ritu, |e author. | |
245 | 1 | 0 | |a Decoding customer value at the bottom of the pyramid : |b an urban India marketing perspective / |c Ritu Srivastava. |
264 | 1 | |a New York, New York : |b Business Expert Press, |c [2020] | |
264 | 4 | |c 2020 | |
300 | |a 1 online resource (x, 163 pages) : |b illustrations | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Poverty |z India. | |
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version: |a Srivastava, Ritu. |t Decoding customer value at the bottom of the pyramid : an urban India marketing perspective. |d New York, New York : Business Expert Press, c2020 |h x, 163 pages |z 9781948976114 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5984535 |z Click to View |