Measurement in marketing /

Measurement in marketing / / Azza Frikha ; editor, Regine Teulier.

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VerfasserIn:
Frikha, Azza,
TeilnehmendeR:
Teulier, Regine,
Place / Publishing House:London, England ; : Iste :, Hoboken, New Jersey : : Wiley,, [2019]
2019
Year of Publication:2019
Language:English
Online Access:
Physical Description:1 online resource (216 pages)
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id 5005966998
ctrlnum (MiAaPQ)5005966998
(Au-PeEL)EBL5966998
(OCoLC)1126217891
collection bib_alma
record_format marc
spelling Frikha, Azza, author.
Measurement in marketing / Azza Frikha ; editor, Regine Teulier.
London, England ; Hoboken, New Jersey : Iste : Wiley, [2019]
2019
1 online resource (216 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Electronic books.
Teulier, Regine, editor.
Print version: Frikha, Azza. Measurement in marketing : operationalization of latent constructs. London, England ; Hoboken, New Jersey : Iste ; Wiley, c2019 216 pages 9781786304629 (DLC) 2019943837
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5966998 Click to View
language English
format eBook
author Frikha, Azza,
spellingShingle Frikha, Azza,
Measurement in marketing /
author_facet Frikha, Azza,
Teulier, Regine,
author_variant a f af
author_role VerfasserIn
author2 Teulier, Regine,
author2_variant r t rt
author2_role TeilnehmendeR
author_sort Frikha, Azza,
title Measurement in marketing /
title_full Measurement in marketing / Azza Frikha ; editor, Regine Teulier.
title_fullStr Measurement in marketing / Azza Frikha ; editor, Regine Teulier.
title_full_unstemmed Measurement in marketing / Azza Frikha ; editor, Regine Teulier.
title_auth Measurement in marketing /
title_new Measurement in marketing /
title_sort measurement in marketing /
publisher Iste : Wiley,
publishDate 2019
physical 1 online resource (216 pages)
isbn 9781119671282 (e-book)
9781786304629
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 F75 42019
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5966998
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.83
dewey-sort 3658.83
dewey-raw 658.83
dewey-search 658.83
oclc_num 1126217891
work_keys_str_mv AT frikhaazza measurementinmarketing
AT teulierregine measurementinmarketing
status_str n
ids_txt_mv (MiAaPQ)5005966998
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carrierType_str_mv cr
is_hierarchy_title Measurement in marketing /
author2_original_writing_str_mv noLinkedField
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