Measurement in marketing / / Azza Frikha ; editor, Regine Teulier.

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Place / Publishing House:London, England ; : Iste :, Hoboken, New Jersey : : Wiley,, [2019]
2019
Year of Publication:2019
Language:English
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Physical Description:1 online resource (216 pages)
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100 1 |a Frikha, Azza,  |e author. 
245 1 0 |a Measurement in marketing /  |c Azza Frikha ; editor, Regine Teulier. 
264 1 |a London, England ;  |a Hoboken, New Jersey :  |b Iste :  |b Wiley,  |c [2019] 
264 4 |c 2019 
300 |a 1 online resource (216 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
655 4 |a Electronic books. 
700 1 |a Teulier, Regine,  |e editor. 
776 0 8 |i Print version:  |a Frikha, Azza.  |t Measurement in marketing : operationalization of latent constructs.  |d London, England ; Hoboken, New Jersey : Iste ; Wiley, c2019   |h 216 pages   |z 9781786304629   |w (DLC) 2019943837 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5966998  |z Click to View