La mesure en marketing : : operationnalisation des construits latents / / Azza Frikha.
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| Superior document: | Collection innovation, entrepreneuriat et gestion |
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| VerfasserIn: | |
| Place / Publishing House: | London, England : : ISTE Editions Ltd.,, [2019] Ã2019 |
| Year of Publication: | 2019 |
| Language: | French |
| Series: | Collection innovation, entrepreneuriat et gestion.
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| Online Access: | |
| Physical Description: | 1 online resource (ix, 223 pages). |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781784055691 9781784065690 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Azza Frikha. |