La mesure en marketing : : operationnalisation des construits latents / / Azza Frikha.
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Superior document: | Collection innovation, entrepreneuriat et gestion |
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Place / Publishing House: | London, England : : ISTE Editions Ltd.,, [2019] Ã2019 |
Year of Publication: | 2019 |
Language: | French |
Series: | Collection innovation, entrepreneuriat et gestion.
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Online Access: | |
Physical Description: | 1 online resource (ix, 223 pages). |
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100 | 1 | |a Frikha, Azza, |e author. | |
245 | 1 | 3 | |a La mesure en marketing : |b operationnalisation des construits latents / |c Azza Frikha. |
264 | 1 | |a London, England : |b ISTE Editions Ltd., |c [2019] | |
264 | 4 | |c Ã2019 | |
300 | |a 1 online resource (ix, 223 pages). | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
490 | 1 | |a Collection innovation, entrepreneuriat et gestion | |
504 | |a Includes bibliographical references and index. | ||
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Marketing. | |
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version: |a Frikha, Azza. |t Mesure en marketing : operationnalisation des construits latents. |d London, England : ISTE Editions Ltd., c2019 |h ix, 223 pages |k Collection innovation, entrepreneuriat et gestion. |z 9781784055691 |
797 | 2 | |a ProQuest (Firm) | |
830 | 0 | |a Collection innovation, entrepreneuriat et gestion. | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6482975 |z Click to View |