Hello, my name is awesome : : how to create brand names that stick / / Alexandra Watkins.

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Place / Publishing House:Oakland, California : : Berrett-Koehler Publishers, Inc.,, [2019]
2019
Year of Publication:2019
Edition:Second edition.
Language:English
Online Access:
Physical Description:1 online resource (xiv,150 pages)
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020 |z 9781523099986 
020 |a 9781523099993  |q (electronic bk.) 
035 |a (MiAaPQ)5005889501 
035 |a (Au-PeEL)EBL5889501 
035 |a (OCoLC)1117642715 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.1255  |b .W385 2019 
082 0 |a 658.827  |2 23 
100 1 |a Watkins, Alexandra,  |e author. 
245 1 0 |a Hello, my name is awesome :  |b how to create brand names that stick /  |c Alexandra Watkins. 
250 |a Second edition. 
264 1 |a Oakland, California :  |b Berrett-Koehler Publishers, Inc.,  |c [2019] 
264 4 |c 2019 
300 |a 1 online resource (xiv,150 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products. 
650 7 |a BUSINESS & ECONOMICS / Marketing / General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / New Business Enterprises.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS / Marketing / Research.  |2 bisacsh 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Watkins, Alexandra.  |t Hello, my name is awesome : how to create brand names that stick.  |b Second edition.  |d Oakland, California : Berrett-Koehler Publishers, Inc., c2019   |h xiv,150 pages   |z 9781523099986   |w (DLC) 2019012302 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5889501  |z Click to View