Reducing race differences in direct to consumer pharmaceutical advertising : : the case for regulation / / Stephany De Scisciolo and Teresa L. Scheid.
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Place / Publishing House: | Lanham, Maryland : : Lexington Books,, [2018] 2018 |
Year of Publication: | 2018 |
Language: | English |
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Physical Description: | 1 online resource (141 pages) |
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Table of Contents:
- Introduction: health disparities and pharmaceutical advertising
- The pharmaceutical industry, direct to consumer advertising, and racial differences
- Direct to consumer advertising: patient empowerment or manipulation?
- Comparative analysis of the frequency and type of DTCA
- Differences in the appearance and content of DTCA
- Examination of the visual content of DTCA
- Conclusion: a missed opportunity: policy implications.