Reducing race differences in direct to consumer pharmaceutical advertising : : the case for regulation / / Stephany De Scisciolo and Teresa L. Scheid.
Saved in:
| VerfasserIn: | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Lanham, Maryland : : Lexington Books,, [2018] 2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (141 pages) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Introduction: health disparities and pharmaceutical advertising
- The pharmaceutical industry, direct to consumer advertising, and racial differences
- Direct to consumer advertising: patient empowerment or manipulation?
- Comparative analysis of the frequency and type of DTCA
- Differences in the appearance and content of DTCA
- Examination of the visual content of DTCA
- Conclusion: a missed opportunity: policy implications.