Reducing race differences in direct to consumer pharmaceutical advertising : : the case for regulation / / Stephany De Scisciolo and Teresa L. Scheid.
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| Place / Publishing House: | Lanham, Maryland : : Lexington Books,, [2018] 2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (141 pages) |
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| 020 | |z 9781498574167 | ||
| 020 | |a 9781498574174 (e-book) | ||
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| 082 | 0 | |a 659.19615108900973 |2 23 | |
| 100 | 1 | |a De Scisciolo, Stephany, |d 1958- |e author. | |
| 245 | 1 | 0 | |a Reducing race differences in direct to consumer pharmaceutical advertising : |b the case for regulation / |c Stephany De Scisciolo and Teresa L. Scheid. |
| 264 | 1 | |a Lanham, Maryland : |b Lexington Books, |c [2018] | |
| 264 | 4 | |c 2018 | |
| 300 | |a 1 online resource (141 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Introduction: health disparities and pharmaceutical advertising -- The pharmaceutical industry, direct to consumer advertising, and racial differences -- Direct to consumer advertising: patient empowerment or manipulation? -- Comparative analysis of the frequency and type of DTCA -- Differences in the appearance and content of DTCA -- Examination of the visual content of DTCA -- Conclusion: a missed opportunity: policy implications. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |x Drugs |z United States. | |
| 650 | 0 | |a Direct-to-consumer prescription drug advertising |z United States. | |
| 650 | 0 | |a Discrimination in the advertising industry |z United States. | |
| 650 | 0 | |a Discrimination in medical care |z United States. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Scheid, Teresa L., |e author. | |
| 776 | 0 | 8 | |i Print version: |a De Scisciolo, Stephany, 1958- |t Reducing race differences in direct to consumer pharmaceutical advertising |d Lanham, Maryland : Lexington Books, c2018 |h 141 pages |z 9781498574167 |w (DLC) 2018034700 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5492310 |z Click to View |