Reducing race differences in direct to consumer pharmaceutical advertising : : the case for regulation /

Reducing race differences in direct to consumer pharmaceutical advertising : : the case for regulation / / Stephany De Scisciolo and Teresa L. Scheid.

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Bibliographic Details
VerfasserIn:
De Scisciolo, Stephany, 1958-
Scheid, Teresa L.,
TeilnehmendeR:
Scheid, Teresa L.,
Place / Publishing House:Lanham, Maryland : : Lexington Books,, [2018]
2018
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource (141 pages)
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ctrlnum (MiAaPQ)5005492310
(Au-PeEL)EBL5492310
(OCoLC)1045639697
collection bib_alma
record_format marc
spelling De Scisciolo, Stephany, 1958- author.
Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
Lanham, Maryland : Lexington Books, [2018]
2018
1 online resource (141 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes bibliographical references.
Introduction: health disparities and pharmaceutical advertising -- The pharmaceutical industry, direct to consumer advertising, and racial differences -- Direct to consumer advertising: patient empowerment or manipulation? -- Comparative analysis of the frequency and type of DTCA -- Differences in the appearance and content of DTCA -- Examination of the visual content of DTCA -- Conclusion: a missed opportunity: policy implications.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Drugs United States.
Direct-to-consumer prescription drug advertising United States.
Discrimination in the advertising industry United States.
Discrimination in medical care United States.
Electronic books.
Scheid, Teresa L., author.
Print version: De Scisciolo, Stephany, 1958- Reducing race differences in direct to consumer pharmaceutical advertising Lanham, Maryland : Lexington Books, c2018 141 pages 9781498574167 (DLC) 2018034700
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5492310 Click to View
language English
format eBook
author De Scisciolo, Stephany, 1958-
Scheid, Teresa L.,
spellingShingle De Scisciolo, Stephany, 1958-
Scheid, Teresa L.,
Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation /
Introduction: health disparities and pharmaceutical advertising -- The pharmaceutical industry, direct to consumer advertising, and racial differences -- Direct to consumer advertising: patient empowerment or manipulation? -- Comparative analysis of the frequency and type of DTCA -- Differences in the appearance and content of DTCA -- Examination of the visual content of DTCA -- Conclusion: a missed opportunity: policy implications.
author_facet De Scisciolo, Stephany, 1958-
Scheid, Teresa L.,
Scheid, Teresa L.,
author_variant s s d ss ssd
t l s tl tls
author_role VerfasserIn
VerfasserIn
author2 Scheid, Teresa L.,
author2_role TeilnehmendeR
author_sort De Scisciolo, Stephany, 1958-
title Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation /
title_sub the case for regulation /
title_full Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
title_fullStr Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
title_full_unstemmed Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
title_auth Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation /
title_new Reducing race differences in direct to consumer pharmaceutical advertising :
title_sort reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation /
publisher Lexington Books,
publishDate 2018
physical 1 online resource (141 pages)
contents Introduction: health disparities and pharmaceutical advertising -- The pharmaceutical industry, direct to consumer advertising, and racial differences -- Direct to consumer advertising: patient empowerment or manipulation? -- Comparative analysis of the frequency and type of DTCA -- Differences in the appearance and content of DTCA -- Examination of the visual content of DTCA -- Conclusion: a missed opportunity: policy implications.
isbn 9781498574174 (e-book)
9781498574167
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6161
callnumber-sort HF 46161 D7 D473 42018
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5492310
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.19615108900973
dewey-sort 3659.19615108900973
dewey-raw 659.19615108900973
dewey-search 659.19615108900973
oclc_num 1045639697
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AT scheidteresal reducingracedifferencesindirecttoconsumerpharmaceuticaladvertisingthecaseforregulation
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(OCoLC)1045639697
carrierType_str_mv cr
is_hierarchy_title Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation /
author2_original_writing_str_mv noLinkedField
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