Nation branding in modern history / / edited by Carolin Viktorin [and three others].
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| Superior document: | Explorations in culture and international history series ; Volume 9 |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | New York ;, Oxford : : Berghahn,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Explorations in culture and international history series ;
Volume 9. |
| Online Access: | |
| Physical Description: | 1 online resource (300 pages). |
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Table of Contents:
- PART I. Branding the nation and selling the state : case studies
- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister
- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm
- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia
- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog
- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin
- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn
- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte
- A new brand for post-communist Europe / Beata Ociepka
- PART II. Promises and challenges of nation branding : commentaries on case studies
- Historicizing the relationship between nation branding and public diplomacy / Justin Hart
- Nation branding : a twenty-first century tradition / Melissa Aronczyk
- The history of nation branding and nation branding as history / Mads Mordhorst.