Nation branding in modern history / / edited by Carolin Viktorin [and three others].
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| Superior document: | Explorations in culture and international history series ; Volume 9 |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | New York ;, Oxford : : Berghahn,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Explorations in culture and international history series ;
Volume 9. |
| Online Access: | |
| Physical Description: | 1 online resource (300 pages). |
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|---|---|---|---|
| 001 | 5005489306 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 180831s2018 nyu ob 001 0 eng d | ||
| 020 | |z 9781785339233 | ||
| 020 | |a 9781785339240 (e-book) | ||
| 035 | |a (MiAaPQ)5005489306 | ||
| 035 | |a (Au-PeEL)EBL5489306 | ||
| 035 | |a (OCoLC)1043050542 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a JZ1305 |b .N385 2018 | |
| 082 | 0 | |a 327.2 |2 23 | |
| 245 | 0 | 0 | |a Nation branding in modern history / |c edited by Carolin Viktorin [and three others]. |
| 264 | 1 | |a New York ; |a Oxford : |b Berghahn, |c 2018. | |
| 300 | |a 1 online resource (300 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Explorations in culture and international history series ; |v Volume 9 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Cultural diplomacy |x History |v Case studies. | |
| 650 | 0 | |a Place marketing |x Political aspects |v Case studies. | |
| 650 | 0 | |a National characteristics |x Political aspects |v Case studies. | |
| 650 | 0 | |a Branding (Marketing) |x Political aspects |v Case studies. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Viktorin, Carolin, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Nation branding in modern history. |d New York ; Oxford : Berghahn, 2018 |h 300 pages |k Explorations in culture and international history series ; Volume 9. |z 9781785339233 |w (DLC) 2018030595 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Explorations in culture and international history series ; |v Volume 9. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5489306 |z Click to View |