Nation branding in modern history / / edited by Carolin Viktorin [and three others].
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Superior document: | Explorations in culture and international history series ; Volume 9 |
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TeilnehmendeR: | |
Place / Publishing House: | New York ;, Oxford : : Berghahn,, 2018. |
Year of Publication: | 2018 |
Language: | English |
Series: | Explorations in culture and international history series ;
Volume 9. |
Online Access: | |
Physical Description: | 1 online resource (300 pages). |
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Nation branding in modern history / edited by Carolin Viktorin [and three others]. New York ; Oxford : Berghahn, 2018. 1 online resource (300 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Explorations in culture and international history series ; Volume 9 Includes bibliographical references and index. PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Cultural diplomacy History Case studies. Place marketing Political aspects Case studies. National characteristics Political aspects Case studies. Branding (Marketing) Political aspects Case studies. Electronic books. Viktorin, Carolin, editor. Print version: Nation branding in modern history. New York ; Oxford : Berghahn, 2018 300 pages Explorations in culture and international history series ; Volume 9. 9781785339233 (DLC) 2018030595 ProQuest (Firm) Explorations in culture and international history series ; Volume 9. https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5489306 Click to View |
language |
English |
format |
eBook |
author2 |
Viktorin, Carolin, |
author_facet |
Viktorin, Carolin, |
author2_variant |
c v cv |
author2_role |
TeilnehmendeR |
title |
Nation branding in modern history / |
spellingShingle |
Nation branding in modern history / Explorations in culture and international history series ; PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. |
title_full |
Nation branding in modern history / edited by Carolin Viktorin [and three others]. |
title_fullStr |
Nation branding in modern history / edited by Carolin Viktorin [and three others]. |
title_full_unstemmed |
Nation branding in modern history / edited by Carolin Viktorin [and three others]. |
title_auth |
Nation branding in modern history / |
title_new |
Nation branding in modern history / |
title_sort |
nation branding in modern history / |
series |
Explorations in culture and international history series ; |
series2 |
Explorations in culture and international history series ; |
publisher |
Berghahn, |
publishDate |
2018 |
physical |
1 online resource (300 pages). |
contents |
PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. |
isbn |
9781785339240 (e-book) 9781785339233 |
callnumber-first |
J - Political Science |
callnumber-subject |
JZ - International Relations |
callnumber-label |
JZ1305 |
callnumber-sort |
JZ 41305 N385 42018 |
genre |
Electronic books. |
genre_facet |
Case studies. Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5489306 |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
320 - Political science |
dewey-ones |
327 - International relations |
dewey-full |
327.2 |
dewey-sort |
3327.2 |
dewey-raw |
327.2 |
dewey-search |
327.2 |
oclc_num |
1043050542 |
work_keys_str_mv |
AT viktorincarolin nationbrandinginmodernhistory |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5005489306 (Au-PeEL)EBL5489306 (OCoLC)1043050542 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Explorations in culture and international history series ; Volume 9 |
hierarchy_sequence |
Volume 9. |
is_hierarchy_title |
Nation branding in modern history / |
container_title |
Explorations in culture and international history series ; Volume 9 |
author2_original_writing_str_mv |
noLinkedField |
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1792330991913664512 |
fullrecord |
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