Sense and respond : : how successful organizations listen to customers and create new products continuously / / Jeff Gothelf & Josh Seiden.
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with thei...
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| Place / Publishing House: | Boston, Massachusetts : : Harvard Business Review Press,, [2017] 2017 |
| Year of Publication: | 2017 |
| Language: | English |
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| Physical Description: | 1 online resource (263 pages) |
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Table of Contents:
- Introduction: A two-way conversation with the market
- Continuous uncertainty: everything's changing, all the time
- Sense and respond: continuous learning
- Why companies resist: overcoming obstacles and objections
- You are in the software business
- Plan for change and uncertainty
- Organize for collaboration
- Continuous everything: do less, more often
- Create a culture of continuous learning.