Consumer behavior theories : : convergence of divergent perspectives with applications to marketing and management / / Rajagopal.
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| Superior document: | Consumer Behavior Collection |
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| VerfasserIn: | |
| Place / Publishing House: | New York, NY : : Business Expert Press,, 2018. |
| Year of Publication: | 2018 |
| Edition: | First edition. |
| Language: | English |
| Series: | Consumer behavior collection.
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| Online Access: | |
| Physical Description: | 1 online resource (198 pages). |
| Notes: | Includes index. |
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