Emotional appeals in advertising banking services / / Emmanuel Mogaji.
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| Place / Publishing House: | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : : Emerald Publishing Limited,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (121 pages) :; illustrations |
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