Emotional appeals in advertising banking services /

Emotional appeals in advertising banking services / / Emmanuel Mogaji.

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VerfasserIn:
Mogaji, Emmanuel,
Place / Publishing House:United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : : Emerald Publishing Limited,, 2018.
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource (121 pages) :; illustrations
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(OCoLC)1032070656
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spelling Mogaji, Emmanuel, author.
Emotional appeals in advertising banking services / Emmanuel Mogaji.
United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : Emerald Publishing Limited, 2018.
1 online resource (121 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Banks and banking.
Electronic books.
Print version: Mogaji, Emmanuel. Emotional appeals in advertising banking services. United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 121 pages 9781787563025
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5264500 Click to View
language English
format eBook
author Mogaji, Emmanuel,
spellingShingle Mogaji, Emmanuel,
Emotional appeals in advertising banking services /
author_facet Mogaji, Emmanuel,
author_variant e m em
author_role VerfasserIn
author_sort Mogaji, Emmanuel,
title Emotional appeals in advertising banking services /
title_full Emotional appeals in advertising banking services / Emmanuel Mogaji.
title_fullStr Emotional appeals in advertising banking services / Emmanuel Mogaji.
title_full_unstemmed Emotional appeals in advertising banking services / Emmanuel Mogaji.
title_auth Emotional appeals in advertising banking services /
title_new Emotional appeals in advertising banking services /
title_sort emotional appeals in advertising banking services /
publisher Emerald Publishing Limited,
publishDate 2018
physical 1 online resource (121 pages) : illustrations
isbn 9781787562998 (e-book)
9781787563025
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6161
callnumber-sort HF 46161 B2 M643 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5264500
illustrated Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 330 - Economics
dewey-ones 332 - Financial economics
dewey-full 332.10688
dewey-sort 3332.10688
dewey-raw 332.10688
dewey-search 332.10688
oclc_num 1032070656
work_keys_str_mv AT mogajiemmanuel emotionalappealsinadvertisingbankingservices
status_str n
ids_txt_mv (MiAaPQ)5005264500
(Au-PeEL)EBL5264500
(CaPaEBR)ebr11548214
(OCoLC)1032070656
carrierType_str_mv cr
is_hierarchy_title Emotional appeals in advertising banking services /
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