Emotional appeals in advertising banking services / / Emmanuel Mogaji.
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Place / Publishing House: | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : : Emerald Publishing Limited,, 2018. |
Year of Publication: | 2018 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (121 pages) :; illustrations |
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ISBN: | 9781787563025 9781787562998 (ebook) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Emmanuel Mogaji. |