Innovation and strategy / / edited by Rajan Varadarajan, Satish Jayachandran.

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Superior document:Review of marketing research ; Volume 15
TeilnehmendeR:
Place / Publishing House:United Kingdom : : Emerald Publishing,, 2018.
Year of Publication:2018
Edition:First edition.
Language:English
Series:Review of marketing research ; Volume 15.
Online Access:
Physical Description:1 online resource (371 pages).
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spelling Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran.
First edition.
United Kingdom : Emerald Publishing, 2018.
1 online resource (371 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Review of marketing research ; Volume 15
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Technological innovations.
Marketing Technological innovations.
Electronic books.
Varadarajan, Rajan, editor.
Jayachandran, Satish, editor.
Print version: Innovation and strategy. First edition. United Kingdom : Emerald Publishing, 2018 371 pages Review of marketing research ; Volume 15. 9781787548299
ProQuest (Firm)
Review of marketing research ; Volume 15.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5231410 Click to View
language English
format eBook
author2 Varadarajan, Rajan,
Jayachandran, Satish,
author_facet Varadarajan, Rajan,
Jayachandran, Satish,
author2_variant r v rv
s j sj
author2_role TeilnehmendeR
TeilnehmendeR
title Innovation and strategy /
spellingShingle Innovation and strategy /
Review of marketing research ;
title_full Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran.
title_fullStr Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran.
title_full_unstemmed Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran.
title_auth Innovation and strategy /
title_new Innovation and strategy /
title_sort innovation and strategy /
series Review of marketing research ;
series2 Review of marketing research ;
publisher Emerald Publishing,
publishDate 2018
physical 1 online resource (371 pages).
edition First edition.
isbn 9781787548282 (e-book)
9781787548299
callnumber-first T - Technology
callnumber-subject T - General Technology
callnumber-label T173
callnumber-sort T 3173.8 I566 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5231410
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 330 - Economics
dewey-ones 338 - Production
dewey-full 338.064
dewey-sort 3338.064
dewey-raw 338.064
dewey-search 338.064
oclc_num 1041108857
work_keys_str_mv AT varadarajanrajan innovationandstrategy
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hierarchy_parent_title Review of marketing research ; Volume 15
hierarchy_sequence Volume 15.
is_hierarchy_title Innovation and strategy /
container_title Review of marketing research ; Volume 15
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