Innovation and strategy / / edited by Rajan Varadarajan, Satish Jayachandran.
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| Superior document: | Review of marketing research ; Volume 15 |
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| TeilnehmendeR: | |
| Place / Publishing House: | United Kingdom : : Emerald Publishing,, 2018. |
| Year of Publication: | 2018 |
| Edition: | First edition. |
| Language: | English |
| Series: | Review of marketing research ;
Volume 15. |
| Online Access: | |
| Physical Description: | 1 online resource (371 pages). |
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| ISBN: | 9781787548299 9781787548282 (ebook) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Rajan Varadarajan, Satish Jayachandran. |