Connective branding : building brand equity in a demanding world /

Connective branding : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Fisher-Buttinger, Claudia.
TeilnehmendeR:
Vallaster, Christine, 1971-
ProQuest (Firm)
Year of Publication:2008
Language:English
Online Access:
Physical Description:xxi, 358 p. :; ill.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500516970
ctrlnum (MiAaPQ)500516970
(Au-PeEL)EBL516970
(CaPaEBR)ebr10381057
(CaONFJC)MIL268406
(OCoLC)649476979
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01440nam a2200385Ia 4500</leader><controlfield tag="001">500516970</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">080911s2008 njua sb 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2008040265</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780470512401</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500516970</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL516970</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10381057</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL268406</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)649476979</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD69.B7</subfield><subfield code="b">F57 2008</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fisher-Buttinger, Claudia.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Connective branding</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">building brand equity in a demanding world /</subfield><subfield code="c">Claudia Fisher-Buttinger and Christine Vallaster.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Hoboken, NJ :</subfield><subfield code="b">Wiley,</subfield><subfield code="c">c2008.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxi, 358 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield><subfield code="x">Valuation</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Corporate image.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vallaster, Christine,</subfield><subfield code="d">1971-</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=516970</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Fisher-Buttinger, Claudia.
Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
Hoboken, NJ : Wiley, c2008.
xxi, 358 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products Management.
Brand name products Valuation Management.
Branding (Marketing)
Corporate image.
Electronic books.
Vallaster, Christine, 1971-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=516970 Click to View
language English
format Electronic
eBook
author Fisher-Buttinger, Claudia.
spellingShingle Fisher-Buttinger, Claudia.
Connective branding building brand equity in a demanding world /
author_facet Fisher-Buttinger, Claudia.
Vallaster, Christine, 1971-
ProQuest (Firm)
ProQuest (Firm)
author_variant c f b cfb
author2 Vallaster, Christine, 1971-
ProQuest (Firm)
author2_variant c v cv
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Fisher-Buttinger, Claudia.
title Connective branding building brand equity in a demanding world /
title_sub building brand equity in a demanding world /
title_full Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
title_fullStr Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
title_full_unstemmed Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
title_auth Connective branding building brand equity in a demanding world /
title_new Connective branding
title_sort connective branding building brand equity in a demanding world /
publisher Wiley,
publishDate 2008
physical xxi, 358 p. : ill.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD69
callnumber-sort HD 269 B7 F57 42008
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=516970
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 649476979
work_keys_str_mv AT fisherbuttingerclaudia connectivebrandingbuildingbrandequityinademandingworld
AT vallasterchristine connectivebrandingbuildingbrandequityinademandingworld
AT proquestfirm connectivebrandingbuildingbrandequityinademandingworld
status_str n
ids_txt_mv (MiAaPQ)500516970
(Au-PeEL)EBL516970
(CaPaEBR)ebr10381057
(CaONFJC)MIL268406
(OCoLC)649476979
is_hierarchy_title Connective branding building brand equity in a demanding world /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330699743690753

Similar Items