Connective branding : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster.
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Year of Publication: | 2008 |
Language: | English |
Online Access: | |
Physical Description: | xxi, 358 p. :; ill. |
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020 | |z 9780470512401 | ||
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035 | |a (OCoLC)649476979 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HD69.B7 |b F57 2008 | |
082 | 0 | 4 | |a 658.8/27 |2 22 |
100 | 1 | |a Fisher-Buttinger, Claudia. | |
245 | 1 | 0 | |a Connective branding |h [electronic resource] : |b building brand equity in a demanding world / |c Claudia Fisher-Buttinger and Christine Vallaster. |
260 | |a Hoboken, NJ : |b Wiley, |c c2008. | ||
300 | |a xxi, 358 p. : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Brand name products |x Management. | |
650 | 0 | |a Brand name products |x Valuation |x Management. | |
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Corporate image. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Vallaster, Christine, |d 1971- | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=516970 |z Click to View |