The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / / Rick Mathieson.

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ProQuest (Firm)
Mathieson, Rick.
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ProQuest (Firm)
Year of Publication:2010
Language:English
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Physical Description:xxii, 282 p.
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record_format marc
spelling Mathieson, Rick.
The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
New York : American Management Association, c2010.
xxii, 282 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Internet marketing.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=515799 Click to View
language English
format Electronic
eBook
author Mathieson, Rick.
spellingShingle Mathieson, Rick.
The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
author_facet Mathieson, Rick.
ProQuest (Firm)
ProQuest (Firm)
author_variant r m rm
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Mathieson, Rick.
title The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
title_sub 10 rules for digital marketing success in an anytime, everywhere world /
title_full The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
title_fullStr The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
title_full_unstemmed The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.
title_auth The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
title_new The on-demand brand
title_sort the on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
publisher American Management Association,
publishDate 2010
physical xxii, 282 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 M38 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=515799
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 639014056
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