Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxiii, 427 p. :; ill. |
| Notes: | Includes index. |
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Table of Contents:
- pt. 1. Competing for customers on the Web
- pt. 2. Google Analytics essentials
- pt. 3. Controlling costs and planning profits
- pt. 4. Growing organic search and conversions
- pt. 5. Extending Google Analytics
- pt. 6. Appendixes.