Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /

Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.

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ProQuest (Firm)
Tonkin, Sebastian.
TeilnehmendeR:
Whitmore, Caleb.
Cutroni, Justin.
ProQuest (Firm)
Year of Publication:2010
Language:English
Online Access:
Physical Description:xxiii, 427 p. :; ill.
Notes:Includes index.
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(CaPaEBR)ebr10381031
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(OCoLC)609862530
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record_format marc
spelling Tonkin, Sebastian.
Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
Hoboken, N.J. : Wiley Pub., Inc., 2010.
xxiii, 427 p. : ill.
Includes index.
pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Google Analytics.
Internet searching Statistical services.
Web usage mining Computer programs.
Internet users Statistics Data processing.
Electronic books.
Whitmore, Caleb.
Cutroni, Justin.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=514323 Click to View
language English
format Electronic
eBook
author Tonkin, Sebastian.
spellingShingle Tonkin, Sebastian.
Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
author_facet Tonkin, Sebastian.
Whitmore, Caleb.
Cutroni, Justin.
ProQuest (Firm)
ProQuest (Firm)
author_variant s t st
author2 Whitmore, Caleb.
Cutroni, Justin.
ProQuest (Firm)
author2_variant c w cw
j c jc
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Tonkin, Sebastian.
title Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
title_sub strategies and techniques for maximizing online ROI /
title_full Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
title_fullStr Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
title_full_unstemmed Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
title_auth Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
title_new Performance marketing with Google Analytics
title_sort performance marketing with google analytics strategies and techniques for maximizing online roi /
publisher Wiley Pub., Inc.,
publishDate 2010
physical xxiii, 427 p. : ill.
contents pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
isbn 9780470769942 (electronic bk.)
callnumber-first T - Technology
callnumber-subject TK - Electrical and Nuclear Engineering
callnumber-label TK5105
callnumber-sort TK 45105.885 G66 T66 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=514323
illustrated Illustrated
oclc_num 609862530
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AT proquestfirm performancemarketingwithgoogleanalyticsstrategiesandtechniquesformaximizingonlineroi
status_str n
ids_txt_mv (MiAaPQ)500514323
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is_hierarchy_title Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
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