Honesty sells : how to make more money and increase business profits / / Steven Gaffney and Colleen Francis.
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Year of Publication: | 2009 |
Language: | English |
Online Access: | |
Physical Description: | xviii, 206 p. |
Notes: | Includes index. |
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Table of Contents:
- Top 10 sales hall of shame: when bad sales people go even worse
- Honesty: the best policy for closing sales and growing the business
- The startling truth about why honest sells
- Being honest with yourself
- The hidden costs of communication breakdowns
- Just the facts: how assumptions impact sales
- Be a life giver
- Getting the truth from everyone
- Referral selling: ensuring honest relationships from the start
- The start of your selling relationship: getting started with an honest foot forward
- Close more sales by acknowledging your clients
- The honest way to close more sales. more often. more quickly
- Overcoming objections and questions
- Turning a onetime client into a lifetime client
- Remember to practice honesty internally
- Some final thoughts.