The entrepreneur's guide to marketing / Robert F. Everett.
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| Superior document: | The entrepreneur's guide, |
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| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Series: | Entrepreneur's guide (Westport, Conn.)
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| Online Access: | |
| Physical Description: | xvi, 179 p. :; ill. |
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Table of Contents:
- Marketing demystified
- Marketing applied : a strategic overview of marketing
- What do I want?
- Your market and what it needs
- Your operational environment
- Assessing your own capabilities
- Identifying and evaluating your competitors
- Positioning your product or service
- Pricing your products and services
- Deciding on your marketing strategy
- Developing and delivering your message
- Getting your message out there
- Selling effectively and ethically
- Standing by your word
- Calling in the pros
- Conclusion.