The entrepreneur's guide to marketing / Robert F. Everett.
Saved in:
| Superior document: | The entrepreneur's guide, |
|---|---|
| : | |
| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Series: | Entrepreneur's guide (Westport, Conn.)
|
| Online Access: | |
| Physical Description: | xvi, 179 p. :; ill. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 02089nam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | 500497045 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 080724s2009 ctua sb 001 0 eng | ||
| 010 | |z 2008032608 | ||
| 015 | |a GBA8A7171 |2 bnb | ||
| 016 | 7 | |z 014749104 |2 Uk | |
| 020 | |z 9780313350481 (alk. paper) | ||
| 020 | |z 0313350485 (alk. paper) | ||
| 035 | |a (MiAaPQ)500497045 | ||
| 035 | |a (Au-PeEL)EBL497045 | ||
| 035 | |a (CaPaEBR)ebr10323588 | ||
| 035 | |a (CaONFJC)MIL242068 | ||
| 035 | |a (OCoLC)742332655 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.13 |b .E896 2009 | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Everett, Robert F. | |
| 245 | 1 | 4 | |a The entrepreneur's guide to marketing |h [electronic resource] / |c Robert F. Everett. |
| 260 | |a Westport, Conn. : |b Praeger, |c 2009. | ||
| 300 | |a xvi, 179 p. : |b ill. | ||
| 490 | 1 | |a The entrepreneur's guide, |x 1939-2478 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Small business marketing. | |
| 650 | 0 | |a Sales management. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Entrepreneur's guide (Westport, Conn.) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=497045 |z Click to View |