The entrepreneur's guide to marketing

The entrepreneur's guide to marketing / Robert F. Everett.

Saved in:
Bibliographic Details
Superior document:The entrepreneur's guide,
:
ProQuest (Firm)
Everett, Robert F.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2009
Language:English
Series:Entrepreneur's guide (Westport, Conn.)
Online Access:
Physical Description:xvi, 179 p. :; ill.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500497045
ctrlnum (MiAaPQ)500497045
(Au-PeEL)EBL497045
(CaPaEBR)ebr10323588
(CaONFJC)MIL242068
(OCoLC)742332655
collection bib_alma
record_format marc
spelling Everett, Robert F.
The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
Westport, Conn. : Praeger, 2009.
xvi, 179 p. : ill.
The entrepreneur's guide, 1939-2478
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Marketing Decision making.
Small business marketing.
Sales management.
Electronic books.
ProQuest (Firm)
Entrepreneur's guide (Westport, Conn.)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=497045 Click to View
language English
format Electronic
eBook
author Everett, Robert F.
spellingShingle Everett, Robert F.
The entrepreneur's guide to marketing
The entrepreneur's guide,
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
author_facet Everett, Robert F.
ProQuest (Firm)
ProQuest (Firm)
author_variant r f e rf rfe
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Everett, Robert F.
title The entrepreneur's guide to marketing
title_full The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
title_fullStr The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
title_full_unstemmed The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
title_auth The entrepreneur's guide to marketing
title_new The entrepreneur's guide to marketing
title_sort the entrepreneur's guide to marketing
series The entrepreneur's guide,
series2 The entrepreneur's guide,
publisher Praeger,
publishDate 2009
physical xvi, 179 p. : ill.
contents Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
issn 1939-2478
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 E896 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=497045
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 742332655
work_keys_str_mv AT everettrobertf theentrepreneursguidetomarketing
AT proquestfirm theentrepreneursguidetomarketing
AT everettrobertf entrepreneursguidetomarketing
AT proquestfirm entrepreneursguidetomarketing
status_str n
ids_txt_mv (MiAaPQ)500497045
(Au-PeEL)EBL497045
(CaPaEBR)ebr10323588
(CaONFJC)MIL242068
(OCoLC)742332655
hierarchy_parent_title The entrepreneur's guide,
is_hierarchy_title The entrepreneur's guide to marketing
container_title The entrepreneur's guide,
author2_original_writing_str_mv noLinkedField
_version_ 1792330698788438017
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02089nam a2200445 a 4500</leader><controlfield tag="001">500497045</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">080724s2009 ctua sb 001 0 eng </controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2008032608</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA8A7171</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="z">014749104</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780313350481 (alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0313350485 (alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500497045</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL497045</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10323588</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL242068</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)742332655</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.13</subfield><subfield code="b">.E896 2009</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Everett, Robert F.</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The entrepreneur's guide to marketing</subfield><subfield code="h">[electronic resource] /</subfield><subfield code="c">Robert F. Everett.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Westport, Conn. :</subfield><subfield code="b">Praeger,</subfield><subfield code="c">2009.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 179 p. :</subfield><subfield code="b">ill.</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">The entrepreneur's guide,</subfield><subfield code="x">1939-2478</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Decision making.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Small business marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Sales management.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Entrepreneur's guide (Westport, Conn.)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=497045</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items