Interactive marketing : revolution or rhetoric? /

Interactive marketing : revolution or rhetoric? / / by Christopher Miles.

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Superior document:Routledge interpretive marketing research ; 12
:
ProQuest (Firm)
Miles, Chris, 1967-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2010
Language:English
Series:Routledge interpretive marketing research series ; 12.
Online Access:
Physical Description:242 p.
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record_format marc
spelling Miles, Chris, 1967-
Interactive marketing [electronic resource] : revolution or rhetoric? / by Christopher Miles.
New York : Routledge, 2010.
242 p.
Routledge interpretive marketing research ; 12
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Interactive marketing.
Direct marketing.
Electronic books.
ProQuest (Firm)
Routledge interpretive marketing research series ; 12.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=488036 Click to View
language English
format Electronic
eBook
author Miles, Chris, 1967-
spellingShingle Miles, Chris, 1967-
Interactive marketing revolution or rhetoric? /
Routledge interpretive marketing research ;
author_facet Miles, Chris, 1967-
ProQuest (Firm)
ProQuest (Firm)
author_variant c m cm
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Miles, Chris, 1967-
title Interactive marketing revolution or rhetoric? /
title_sub revolution or rhetoric? /
title_full Interactive marketing [electronic resource] : revolution or rhetoric? / by Christopher Miles.
title_fullStr Interactive marketing [electronic resource] : revolution or rhetoric? / by Christopher Miles.
title_full_unstemmed Interactive marketing [electronic resource] : revolution or rhetoric? / by Christopher Miles.
title_auth Interactive marketing revolution or rhetoric? /
title_new Interactive marketing
title_sort interactive marketing revolution or rhetoric? /
series Routledge interpretive marketing research ;
series2 Routledge interpretive marketing research ;
publisher Routledge,
publishDate 2010
physical 242 p.
isbn 9780203852071 (electronic bk.)
0203852079 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1264 M55 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=488036
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/7
dewey-sort 3658.8 17
dewey-raw 658.8/7
dewey-search 658.8/7
oclc_num 609856822
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hierarchy_parent_title Routledge interpretive marketing research ; 12
hierarchy_sequence 12.
is_hierarchy_title Interactive marketing revolution or rhetoric? /
container_title Routledge interpretive marketing research ; 12
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