Data-driven marketing : the 15 metrics everyone in marketing should know /

Data-driven marketing : the 15 metrics everyone in marketing should know / / Mark Jeffery.

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ProQuest (Firm)
Jeffery, Mark, 1965-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2010
Language:English
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Physical Description:xxi, 298 p.
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record_format marc
spelling Jeffery, Mark, 1965-
Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
Hoboken, N.J. : Wiley, c2010.
xxi, 298 p.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Marketing Mathematical models.
Marketing Case studies.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=485632 Click to View
language English
format Electronic
eBook
author Jeffery, Mark, 1965-
spellingShingle Jeffery, Mark, 1965-
Data-driven marketing the 15 metrics everyone in marketing should know /
author_facet Jeffery, Mark, 1965-
ProQuest (Firm)
ProQuest (Firm)
author_variant m j mj
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Jeffery, Mark, 1965-
title Data-driven marketing the 15 metrics everyone in marketing should know /
title_sub the 15 metrics everyone in marketing should know /
title_full Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
title_fullStr Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
title_full_unstemmed Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
title_auth Data-driven marketing the 15 metrics everyone in marketing should know /
title_new Data-driven marketing
title_sort data-driven marketing the 15 metrics everyone in marketing should know /
publisher Wiley,
publishDate 2010
physical xxi, 298 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 J44 42010
genre Electronic books.
genre_facet Case studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=485632
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 690911474
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