Data-driven marketing : the 15 metrics everyone in marketing should know / / Mark Jeffery.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 298 p. |
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| 100 | 1 | |a Jeffery, Mark, |d 1965- | |
| 245 | 1 | 0 | |a Data-driven marketing |h [electronic resource] : |b the 15 metrics everyone in marketing should know / |c Mark Jeffery. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2010. | ||
| 300 | |a xxi, 298 p. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Mathematical models. | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=485632 |z Click to View |