Bite-sized marketing : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 140 p. :; ill. |
| Notes: | Includes index. |
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Table of Contents:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.