Bite-sized marketing : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xi, 140 p. :; ill. |
| Notes: | Includes index. |
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500480200 |
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(MiAaPQ)500480200 (Au-PeEL)EBL480200 (CaPaEBR)ebr10469318 (CaONFJC)MIL309352 (OCoLC)593294057 |
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bib_alma |
| record_format |
marc |
| spelling |
Dowd, Nancy, 1956- Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. Chicago : American Library Association, 2010. xi, 140 p. : ill. Includes index. Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Libraries Marketing. Libraries Public relations. Electronic books. Evangeliste, Mary. Silberman, Jonathan, 1982- ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=480200 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Dowd, Nancy, 1956- |
| spellingShingle |
Dowd, Nancy, 1956- Bite-sized marketing realistic solutions for the overworked librarian / Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| author_facet |
Dowd, Nancy, 1956- Evangeliste, Mary. Silberman, Jonathan, 1982- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
n d nd |
| author2 |
Evangeliste, Mary. Silberman, Jonathan, 1982- ProQuest (Firm) |
| author2_variant |
m e me j s js |
| author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Dowd, Nancy, 1956- |
| title |
Bite-sized marketing realistic solutions for the overworked librarian / |
| title_sub |
realistic solutions for the overworked librarian / |
| title_full |
Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
| title_fullStr |
Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
| title_full_unstemmed |
Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
| title_auth |
Bite-sized marketing realistic solutions for the overworked librarian / |
| title_new |
Bite-sized marketing |
| title_sort |
bite-sized marketing realistic solutions for the overworked librarian / |
| publisher |
American Library Association, |
| publishDate |
2010 |
| physical |
xi, 140 p. : ill. |
| contents |
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| isbn |
9780838997345 (electronic bk.) |
| callnumber-first |
Z - Library Science |
| callnumber-subject |
Z - Books and Writing |
| callnumber-label |
Z716 |
| callnumber-sort |
Z 3716.3 D69 42010 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=480200 |
| illustrated |
Illustrated |
| dewey-hundreds |
000 - Computer science, information & general works |
| dewey-tens |
020 - Library & information sciences |
| dewey-ones |
021 - Library relationships |
| dewey-full |
021.7 |
| dewey-sort |
221.7 |
| dewey-raw |
021.7 |
| dewey-search |
021.7 |
| oclc_num |
593294057 |
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Bite-sized marketing realistic solutions for the overworked librarian / |
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