Bite-sized marketing : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Year of Publication: | 2010 |
Language: | English |
Online Access: | |
Physical Description: | xi, 140 p. :; ill. |
Notes: | Includes index. |
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001 | 500480200 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 090506s2010 ilua s 001 0 eng d | ||
010 | |z 2009016829 | ||
020 | |z 0838910009 (alk. paper) | ||
020 | |z 9780838910009 (alk. paper) | ||
020 | |a 9780838997345 (electronic bk.) | ||
035 | |a (MiAaPQ)500480200 | ||
035 | |a (Au-PeEL)EBL480200 | ||
035 | |a (CaPaEBR)ebr10469318 | ||
035 | |a (CaONFJC)MIL309352 | ||
035 | |a (OCoLC)593294057 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a Z716.3 |b .D69 2010 | |
082 | 0 | 4 | |a 021.7 |2 22 |
100 | 1 | |a Dowd, Nancy, |d 1956- | |
245 | 1 | 0 | |a Bite-sized marketing |h [electronic resource] : |b realistic solutions for the overworked librarian / |c Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. |
260 | |a Chicago : |b American Library Association, |c 2010. | ||
300 | |a xi, 140 p. : |b ill. | ||
500 | |a Includes index. | ||
505 | 0 | |a Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. | |
520 | |a Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Libraries |x Marketing. | |
650 | 0 | |a Libraries |x Public relations. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Evangeliste, Mary. | |
700 | 1 | |a Silberman, Jonathan, |d 1982- | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=480200 |z Click to View |