Strategic marketing management in Asia : : case studies and lessons across industries / / edited by Syed Saad Andaleeb, Khalid Hasan.
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| Place / Publishing House: | Bingley, England : : Emerald Group Publishing Limited,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (589 pages) :; illustrations (some color) |
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| id |
5004717168 |
|---|---|
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(MiAaPQ)5004717168 (Au-PeEL)EBL4717168 (CaPaEBR)ebr11319620 (CaONFJC)MIL984203 (OCoLC)967224630 |
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Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan. Bingley, England : Emerald Group Publishing Limited, 2017. 2017 1 online resource (589 pages) : illustrations (some color) text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references. Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing Management. Electronic books. Andaleeb, Syed Saad, editor. Hasan, Khalid, editor. Print version: Strategic marketing management in Asia : case studies and lessons across industries. Bingley, England : Emerald Group Publishing Limited, c2017 xxxvi, 552 pages 9781786357465 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4717168 Click to View |
| language |
English |
| format |
eBook |
| author2 |
Andaleeb, Syed Saad, Hasan, Khalid, |
| author_facet |
Andaleeb, Syed Saad, Hasan, Khalid, |
| author2_variant |
s s a ss ssa k h kh |
| author2_role |
TeilnehmendeR TeilnehmendeR |
| title |
Strategic marketing management in Asia : case studies and lessons across industries / |
| spellingShingle |
Strategic marketing management in Asia : case studies and lessons across industries / |
| title_sub |
case studies and lessons across industries / |
| title_full |
Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan. |
| title_fullStr |
Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan. |
| title_full_unstemmed |
Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan. |
| title_auth |
Strategic marketing management in Asia : case studies and lessons across industries / |
| title_new |
Strategic marketing management in Asia : |
| title_sort |
strategic marketing management in asia : case studies and lessons across industries / |
| publisher |
Emerald Group Publishing Limited, |
| publishDate |
2017 |
| physical |
1 online resource (589 pages) : illustrations (some color) |
| isbn |
9781786357458 (e-book) 9781786357465 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.13 S773 42017 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4717168 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8 |
| dewey-sort |
3658.8 |
| dewey-raw |
658.8 |
| dewey-search |
658.8 |
| oclc_num |
967224630 |
| work_keys_str_mv |
AT andaleebsyedsaad strategicmarketingmanagementinasiacasestudiesandlessonsacrossindustries AT hasankhalid strategicmarketingmanagementinasiacasestudiesandlessonsacrossindustries |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)5004717168 (Au-PeEL)EBL4717168 (CaPaEBR)ebr11319620 (CaONFJC)MIL984203 (OCoLC)967224630 |
| is_hierarchy_title |
Strategic marketing management in Asia : case studies and lessons across industries / |
| author2_original_writing_str_mv |
noLinkedField noLinkedField |
| _version_ |
1792330932859961344 |
| fullrecord |
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