Strategic marketing management in Asia : : case studies and lessons across industries / / edited by Syed Saad Andaleeb, Khalid Hasan.
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| Place / Publishing House: | Bingley, England : : Emerald Group Publishing Limited,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (589 pages) :; illustrations (some color) |
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| 001 | 5004717168 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 170110t20172017enka ob 000 0 eng d | ||
| 020 | |z 9781786357465 | ||
| 020 | |a 9781786357458 (e-book) | ||
| 035 | |a (MiAaPQ)5004717168 | ||
| 035 | |a (Au-PeEL)EBL4717168 | ||
| 035 | |a (CaPaEBR)ebr11319620 | ||
| 035 | |a (CaONFJC)MIL984203 | ||
| 035 | |a (OCoLC)967224630 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.13 |b .S773 2017 | |
| 082 | 0 | |a 658.8 |2 23 | |
| 245 | 0 | 0 | |a Strategic marketing management in Asia : |b case studies and lessons across industries / |c edited by Syed Saad Andaleeb, Khalid Hasan. |
| 264 | 1 | |a Bingley, England : |b Emerald Group Publishing Limited, |c 2017. | |
| 264 | 4 | |c 2017 | |
| 300 | |a 1 online resource (589 pages) : |b illustrations (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Andaleeb, Syed Saad, |e editor. | |
| 700 | 1 | |a Hasan, Khalid, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Strategic marketing management in Asia : case studies and lessons across industries. |d Bingley, England : Emerald Group Publishing Limited, c2017 |h xxxvi, 552 pages |z 9781786357465 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4717168 |z Click to View |