A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / / Douglas B. Ward.

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Year of Publication:2009
Language:English
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Physical Description:viii, 228 p. :; ill., maps.
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020 |z 9781439900154 (cloth : alk. paper) 
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035 |a (Au-PeEL)EBL471704 
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035 |a (OCoLC)607554060 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.2  |b .W29 2009 
082 0 4 |a 658.8/3  |2 22 
100 1 |a Ward, Douglas B.,  |d 1961- 
245 1 2 |a A new brand of business  |h [electronic resource] :  |b Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /  |c Douglas B. Ward. 
260 |a Philadelphia :  |b Temple University Press,  |c 2009. 
300 |a viii, 228 p. :  |b ill., maps. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
600 1 0 |a Parlin, Charles Coolidge,  |d 1872-1942. 
610 2 0 |a Curtis Publishing Company. 
650 0 |a Marketing research  |z United States  |x History. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=471704  |z Click to View