A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / / Douglas B. Ward.
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| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | viii, 228 p. :; ill., maps. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781439900154 (cloth : alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Douglas B. Ward. |