Smart marketing : : how to dramatically grow your revenue / / Ahmed Al Akber.
This book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the...
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Superior document: | Marketing strategy collection, |
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Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | Marketing strategy collection.
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Physical Description: | 1 online resource (xiii, 145 pages) |
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Akber, Ahmed Al., author. Smart marketing : how to dramatically grow your revenue / Ahmed Al Akber. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 1 online resource (xiii, 145 pages) text rdacontent computer rdamedia online resource rdacarrier Marketing strategy collection, 2150-9662 Includes bibliographical references (pages 141-142) and index. 1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index. Access restricted to authorized users and institutions. This book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the word out. The truth is you don't need a big advertising budget to successfully market a product or service, and having a large team does not mean you necessarily have an advantage either. To be successful, all you need is to focus on the most important marketing and sales activities that generate the biggest impact for your business. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a "how-to" guide to help readers cut through the hype and get straight to what really matters for this audience--growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing that form the structure of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge. Title from PDF title page (viewed on August 6, 2015). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing. closing the sale the future of marketing growing revenue marketing marketing mindset marketing plan marketing productivity marketing strategy messaging sales sales plan Electronic books. Print version: 9781631572340 ProQuest (Firm) Marketing strategy collection. 2150-9662 https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4713503 Click to View |
language |
English |
format |
eBook |
author |
Akber, Ahmed Al., |
spellingShingle |
Akber, Ahmed Al., Smart marketing : how to dramatically grow your revenue / Marketing strategy collection, 1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index. |
author_facet |
Akber, Ahmed Al., |
author_variant |
a a a aa aaa |
author_role |
VerfasserIn |
author_sort |
Akber, Ahmed Al., |
title |
Smart marketing : how to dramatically grow your revenue / |
title_sub |
how to dramatically grow your revenue / |
title_full |
Smart marketing : how to dramatically grow your revenue / Ahmed Al Akber. |
title_fullStr |
Smart marketing : how to dramatically grow your revenue / Ahmed Al Akber. |
title_full_unstemmed |
Smart marketing : how to dramatically grow your revenue / Ahmed Al Akber. |
title_auth |
Smart marketing : how to dramatically grow your revenue / |
title_new |
Smart marketing : |
title_sort |
smart marketing : how to dramatically grow your revenue / |
series |
Marketing strategy collection, |
series2 |
Marketing strategy collection, |
publisher |
Business Expert Press, |
publishDate |
2015 |
physical |
1 online resource (xiii, 145 pages) |
edition |
First edition. |
contents |
1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index. |
isbn |
9781631572357 9781631572340 |
issn |
2150-9662 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415 A328 42015 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4713503 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8 |
dewey-sort |
3658.8 |
dewey-raw |
658.8 |
dewey-search |
658.8 |
oclc_num |
919297332 |
work_keys_str_mv |
AT akberahmedal smartmarketinghowtodramaticallygrowyourrevenue |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5004713503 (Au-PeEL)EBL4713503 (CaPaEBR)ebr11085714 (CaONFJC)MIL824759 (OCoLC)919297332 |
hierarchy_parent_title |
Marketing strategy collection, |
is_hierarchy_title |
Smart marketing : how to dramatically grow your revenue / |
container_title |
Marketing strategy collection, |
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